Everyone is hiring forward-deployed engineers. They build you a system, then they leave, and the system ages with the next model. Roster & Co. builds forward-deployed executives: your own leaders, trained to go into the work, rebuild it with AI, and keep rebuilding it as the technology changes.
The executive advisory helping leaders turn AI into growth. For CEOs, CMOs, and P&L owners who see AI as a market-share play.
Same idea, deployed two ways. Only one of them stays when the technology changes.
| Forward-deployed engineer | Forward-deployed executive | |
|---|---|---|
| Who | An outside specialist, on loan from a vendor or consultancy | Your own leader, already inside the business |
| Starts with | The technology: which tools, which integrations | The behavior: how the team works and decides |
| Delivers | A system, built to spec | A way of thinking that keeps producing systems |
| When AI changes | You call them back for a new project | They rebuild it themselves |
| When they leave | The know-how walks out the door with them | Nobody leaves. They're your people. |
| Shelf life | Until the next model ships | A career |
The outsider is the spark. Your people are the engine.
Our people are not the cost of progress. They are the point of it.
When the cost of knowledge, execution, and coordination falls toward zero, the move isn't to do the same work with fewer people. It's to move the people who already understand your business into work that wasn't possible before.
Read the manifesto →Every engagement starts inside one team, on real work, with the hours measured before anything changes.
We embed in one department, map where the hours go, and run a full-day build session where your leaders fix their first problems live.
You leave with a ranked map of where AI pays off for that team, two or three working fixes your team built, and a measured baseline.
Rewired, run privately for your team on its real work.
You leave with three working systems per person (or we keep going until they run), hours measured against the baseline, and two or three leaders trained as forward-deployed executives who own it after we leave.
Your forward-deployed executives take it to the next departments.
You get quarterly sessions as new models ship, a redeployment plan that moves freed-up capacity into growth work, and an in-house bench that keeps building without us.
We promise what we control: systems shipped, leaders trained, hours measured.
Two operators who have actually done this: a founder who built her company on AI, and the marketer who turned TikTok into a cultural phenomenon.
A leader inside your company who goes into the work, rebuilds it with AI, and keeps rebuilding it as the technology changes. Roster & Co. trains them on your team's real work, so the capability stays after we leave.
A forward-deployed engineer is an outside specialist who builds a system for you and moves on. We start with how your team works, build alongside your leaders, and leave them able to keep building. The outsider is the spark. Your people are the engine.
Roster & Co. is the executive advisory helping leaders turn AI into growth. We build forward-deployed executives inside your company through three engagements: Spark, Deploy, and Multiply. Hackathons are also available on their own.
The org chart was built for a world where knowledge was scarce, expertise expensive, and coordination hard. AI broke all three. Our field guide to what comes next.
Read the field guide →We work with a small number of companies that want to grow, not shrink. If that's you, we should talk.