Roster & CoAdvisory
Human & agentic
Your rosteris changing.
Roster & Co. is the executive advisory helping leaders turn AI into growth. The future of every company is a mix of human and agentic talent, and we help you design that roster so your people are elevated in it. For CEOs, CMOs, and P&L owners who see AI as a market-share play.
01What we believe
Our people are not the cost of progress. They are the point of it.
When the cost of knowledge, execution, and coordination falls toward zero, the move isn't to do the same work with fewer people. It's to move the people who already understand your business into work that wasn't possible before.
Read the manifesto →02How we work
01 — Diagnostic
Find where agents create capacity
We map your organization the way it actually works, and hand you a prioritized plan you can act on in weeks, not quarters.
02 — Reskill
Teach your people to work agentically
Delivered through Rewired, our AI-fluency program. Hands-on, team-level. People build real agents against their real work.
03 — Redeploy
Move people into the value AI unlocked
We match the skills you already have to the roles and the revenue you don't have yet. The IKEA play, run on purpose.
04 — Hackathons
Think through what nobody has a handle on yet
A structured session where your people openly explore what AI means for their specific work. We've run these with rooms of Fortune 500 leaders.
03Who we are
The full roster →
Two operators who have actually done this — a founder who built her company on AI, and the marketer who turned TikTok into a cultural phenomenon.
FAQ
What is Roster & Co.?
Roster & Co. is the executive advisory helping leaders turn AI into growth, co-founded by Shama Hyder and Nick Tran, former Global Head of Marketing for TikTok. Roster helps companies redesign how work gets done across human and agentic talent, through four practices: Diagnostic, Reskill (delivered through Rewired), Redeploy, and Hackathons.
InsightsRoster & Co
The Great Reorg
The org chart was built for a world where knowledge was scarce, expertise expensive, and coordination hard. AI broke all three. Our field guide to what comes next.
Read the field guide →04Start here
Grow into it & keep your people.
We work with a small number of companies that want to grow, not shrink. If that's you, we should talk.